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language:"eng"
~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of business & industrial marketing"
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Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
SpringerLink / Bücher
138
Journal of business research : JBR
106
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Springer eBook Collection
48
Journal of macromarketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing education : JME
33
Springer eBook Collection / Business and Economics
32
Springer eBook Collection / Business and Management
27
Journal of marketing management : MM
26
Journal of strategic marketing
24
Marketing theory
24
AMS review : official publication of the Academy of Marketing Science
22
Edward Elgar E-Book Archive
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of business-to-business marketing
21
Journal of Islamic marketing
20
Journal of historical research in marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
European journal of marketing : EJM
16
Journal of marketing
16
Foundations and trends in marketing : FTMKT
15
Marketing intelligence & planning
15
Journal of advertising research
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
EBSCOhost eBook Collection
13
Journal of promotion management : innovations in planning and applied research
13
Journal of the Academy of Marketing Science
13
The marketing review
13
Australasian marketing journal
12
International journal of wine business research : IJWBR
12
International marketing review
12
Journal of Islamic marketing : JIMA
12
Journal of research in marketing and entrepreneurship
12
The Routledge companion to marketing and feminism
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
Critical perspectives on diversity, equity, and inclusion in marketing
11
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ECONIS (ZBW)
82
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1
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
Saved in:
2
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
3
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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4
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
5
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
6
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
7
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
8
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
9
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
10
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
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