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language:"eng"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
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Journal of strategic marketing
Journal of business research : JBR
13
Journal of promotion management : innovations in planning and applied research
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Palgrave Studies of Marketing in Emerging Economies
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Sport management review
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Asia-Pacific journal of business administration
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International journal of internet marketing and advertising : IJIMA
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International journal of islamic marketing and branding
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Journal of Islamic marketing : JIMA
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Journal of air transport management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of nonprofit & public sector marketing
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Journal of research in marketing and entrepreneurship
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Marketing theory
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Scientific Annals of Economics and Business
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The Routledge companion to marketing and feminism
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The journal of business & industrial marketing
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The role of brands in an era of over-information
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Tourism management : research, policies, practice
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1
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
2
The impact of functional integration on perceived risk and consumer-based brand equity
Kirchoff, Jon F.
;
Nichols, Bridget Satinover
;
Rowe, …
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012202449
Saved in:
3
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
Saved in:
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