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Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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