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Journal of business research : JBR
105
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Springer eBook Collection
48
Journal of macromarketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing education : JME
33
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32
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27
Journal of marketing management : MM
26
Journal of strategic marketing
24
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24
The journal of business & industrial marketing
24
AMS review : official publication of the Academy of Marketing Science
22
Edward Elgar E-Book Archive
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22
Journal of business-to-business marketing
21
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20
Journal of historical research in marketing
20
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17
European journal of marketing : EJM
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Journal of marketing
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Foundations and trends in marketing : FTMKT
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Marketing intelligence & planning
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Journal of advertising research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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EBSCOhost eBook Collection
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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The marketing review
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Australasian marketing journal
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International journal of wine business research : IJWBR
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International marketing review
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship
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The Routledge companion to marketing and feminism
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
Critical perspectives on diversity, equity, and inclusion in marketing
11
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ECONIS (ZBW)
2,584
BASE
19
Other ZBW resources
18
USB Cologne (EcoSocSci)
3
OLC EcoSci
1
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1
Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter
;
Ville, Simon P.
- In:
Enterprise & society : the international journal of …
25
(
2024
)
1
,
pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
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2
Mahindra electric cars : challenges of driving a revolution in the Indian market
Dhote, Tripti
;
Chaitanya P.K.
;
Mandot, Juhi
- In:
Asian journal of management cases
20
(
2023
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10014229839
Saved in:
3
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
4
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
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5
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
6
A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Saved in:
7
Marketing education : reflecting on relevance
Harrigan, Paul
;
Dolan, Rebecca
;
Lee, Michael S. W.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 178-184
Persistent link: https://www.econbiz.de/10013384435
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8
Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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9
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
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10
Diversity, equity, and inclusion : decision science research opportunities
Tang, Christopher S.
- In:
Decision sciences
55
(
2024
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10014473250
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