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language:"eng"
~institution:"Academy of Marketing"
~institution:"Eric Cuvillier <Firma>"
~subject:"Marketing management"
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Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry
Roßberger, Thomas
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2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011417575
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Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
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contributor
)
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Academy of Marketing
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2014
Persistent link: https://www.econbiz.de/10010410835
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