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language:"eng"
~isPartOf:"After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services"
~language:"und"
~subject:"USA"
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
European journal of marketing : EJM
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
4
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Boomers on drugs : marketing healthcare products to the baby boom generation
Devereux, Anne
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 77-92)
.
2003
Persistent link: https://www.econbiz.de/10003671747
Saved in:
2
Baby boomers and technology : selling the "me" generation new toys
Edelman, Michelle
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 108-136)
.
2003
Persistent link: https://www.econbiz.de/10003671757
Saved in:
3
"You don't look fifty!" what boomer women want in apparel
Akers, Sherri
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 137-148)
.
2003
Persistent link: https://www.econbiz.de/10003671764
Saved in:
4
Connecting boomers with financial services
Seamster, Joan
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 149-163)
.
2003
Persistent link: https://www.econbiz.de/10003671844
Saved in:
5
The boomers - how do we sell them?
Willens, Howard
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 164-177)
.
2003
Persistent link: https://www.econbiz.de/10003671849
Saved in:
6
Baby boomers and the fast food industry
Paul, Ron
;
Rodriguez, Jacqueline
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 93-107)
.
2003
Persistent link: https://www.econbiz.de/10003672068
Saved in:
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