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language:"eng"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business-to-business marketing"
~person:"Beninger, Stefanie"
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Marketing at the base of the pyramid : perspectives for practitioners and academics
Beninger, Stefanie
;
Robson, Karen
- In:
Business horizons
58
(
2015
)
5
,
pp. 509-516
Persistent link: https://www.econbiz.de/10011349257
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