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language:"eng"
~isPartOf:"Contemporary issues in marketing : principles and practice"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Gbadamosi, Ayantunji
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Bamber, Christopher John
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Contemporary issues in marketing : principles and practice
Does marketing need reform? : fresh perspectives on the future
13
Political marketing in the United States
13
Marketing and the common good : essays from Notre Dame on societal impact
12
The Routledge companion to marketing and feminism
12
The SAGE handbook of marketing ethics
12
Critical perspectives on diversity, equity, and inclusion in marketing
11
Building corporate identity, image and reputation in the digital era
10
Marketing in the emerging markets of Islamic countries
10
Sustainable marketing, branding, and reputation management : strategies for a greener future
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Research at the marketing-entrepreneurship interface
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
7
The connected customer : the changing nature of consumer and business markets
7
The marketing : accounting interface
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Changing the course of marketing : alternative paradigms for widening marketing theory
6
Developing relationships, personalization, and data herald in marketing 5.0
6
E-marketing ; Vol. 2
6
Evolving and emerging issues in marketing strategy
6
Inside marketing : practices, ideologies, devices
6
Reconnecting marketing to markets
6
The SAGE handbook of digital marketing
6
A master class in brand planning : the timeless works of Stephen King
5
After sixty : marketing to baby boomers reaching their big transition years
5
Handbook of Islamic marketing
5
Handbook of research on Asian business
5
Handbook of research on marketing and corporate social responsibility
5
Making a difference through marketing : a quest for diverse perspectives
5
Research handbook of marketing in emerging economies
5
The Oxford handbook of strategic sales and sales management
5
The Routledge companion to advertising and promotional culture
5
The SAGE handbook of marketing theory
5
The SAGE handbook of social media marketing
5
The brand challenge : adapting branding to sectorial imperatives
5
The handbook of marketing research : uses, misuses, and future advances
5
Using influencer marketing as a digital business strategy
5
Ethics in marketing : international cases and perspectives
4
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Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
Saved in:
2
Contemporary marketing research
Bamber, David James
;
Bamber, Christopher John
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 74-95)
.
2019
Persistent link: https://www.econbiz.de/10012134033
Saved in:
3
Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
Saved in:
4
Arts marketing
Madichie, Nnamdi O.
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 388-419)
.
2019
Persistent link: https://www.econbiz.de/10012134062
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