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language:"eng"
~isPartOf:"Edward Elgar E-Book Archive"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Corporate culture"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Corporate communications : an international journal
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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An exploratory study of how a Korean chaebol's learning culture facilitates customer service
Lee, Yangim
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 338-357
Persistent link: https://www.econbiz.de/10011515086
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2
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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