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language:"eng"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection / Business and Management"
~language:"rus"
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Marketing
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Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection / Business and Management
Journal of business research : JBR
160
SpringerLink / Bücher
138
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
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62
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of historical research in marketing
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Springer eBook Collection
48
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of business & industrial marketing
37
Journal of business ethics : JOBE
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Journal of research in marketing and entrepreneurship : JRME
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Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of Islamic marketing : JIMA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
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The marketing review
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Premier reference source
29
Journal of marketing research : JMR
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Edward Elgar E-Book Archive
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
128
USB Cologne (EcoSocSci)
9
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1
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
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2
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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3
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
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4
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
5
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
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6
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
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7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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8
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
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9
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
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10
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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