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language:"eng"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand"
~subject:"Luxury goods"
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Advertising effects
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Werbewirkung
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Kim, Sang Jin
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Kim, Seoyoung
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Ko, Eunju
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Lee, Jong-Ho
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
47
Journal of business research : JBR
21
Journal of global fashion marketing : JGfM
20
Journal of retailing and consumer services
19
The journal of brand management : an international journal
11
International journal of retail & distribution management
8
Sustainable Luxury : An International Perspective
6
Cogent business & management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international consumer marketing
5
Springer eBook Collection
5
Asia Pacific journal of marketing and logistics
4
International journal of retail and distribution management
4
Psychology & marketing
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of business and globalisation : IJBG
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Asian Academy of Management journal : AAMJ
2
Business Analytics
2
Business history
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Corporate governance : international journal of business in society
2
Detox fashion : case studies
2
Global marketing strategies for the promotion of luxury goods
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Advances in Luxury
2
Palgrave Studies in Practice: Global Fashion Brand Management
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Palgrave studies in practice: global fashion brand management
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1
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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