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language:"eng"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Theory"
~subject:"Value creation"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
10
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Research report / Graduate School Research Institute Systems, Organisations and Management
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American journal of agricultural economics
4
Discussion paper / Center for Economic Research, Tilburg University
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
McGraw-Hill/Irwin series in marketing
4
Omega : the international journal of management science
4
The Canadian journal of economics
4
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AMS review : official publication of the Academy of Marketing Science
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Discussion paper / Centre for Economic Policy Research
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Does marketing need reform? : fresh perspectives on the future
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Eastern economic journal
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Econometric Institute research papers
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Foundations of modern economics series
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Gabler Edition Wissenschaft
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International series in operations research & management science
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Journal of business ethics : JOBE
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
3
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
4
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
5
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
6
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
7
Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
Saved in:
8
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
9
Special issue on postmodernism, marketing and the consumer
In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
4
,
pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
Saved in:
10
The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
Saved in:
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