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language:"eng"
~isPartOf:"Journal of business research : JBR"
~person:"Coleman, Linda Jane"
~subject:"Marketing management"
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane
;
Wu, Pei-ling
;
Luther, Raminder K.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
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