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language:"eng"
~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Wirtschaftsgeschichte"
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Galluzzo, Anthony
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Journal of historical research in marketing
Working paper / National Bureau of Economic Research, Inc.
8
Accounting, business & financial history
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French accounting history : new contributions
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NBER Working Paper
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Across the borders : financing the world's railways in the nineteenth and twentieth centuries ; [ ... 2004 ... Conference "Across the Borders - International Railway Investments in the 19th and 20th Centuries" in Semmering, Austria]
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Discussion paper / Centre for Economic Policy Research
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Merchants and profit in the age of commerce, 1680 - 1830
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Accounting history review
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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European review of economic history : EREH
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History of retailing and consumption
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Journal of retailing and consumer services
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Routledge explorations in economic history
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The economic development of modern Europe since 1870
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The journal of European economic history
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The journal of consumer marketing
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
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Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
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Working papers / Faculty of Applied Economics, Universiteit Antwerpen
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Yale series in economic and financial history
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A deus ex machina revisited : Atlantic colonial trade and European economic development
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Classical trade protectionism 1815 - 1914
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Cliometrica : journal of historical economics and econometric history
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Crises and cycles in economic dictionaries and encyclopaedias
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Enterprise & society : the international journal of business history
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European review of economic history
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Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
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Marketing the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre
;
Gervais, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012880739
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