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language:"eng"
~isPartOf:"Journal of macromarketing"
~person:"Ferrell, Odies C."
~person:"Laczniak, Gene R."
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Ferrell, Odies C.
Laczniak, Gene R.
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3
Shultz, Clifford J.
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Gurrieri, Lauren
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Klein, Thomas A.
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Lusch, Robert F.
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Journal of macromarketing
AMS review : official publication of the Academy of Marketing Science
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of business research : JBR
2
Journal of marketing education : JME
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Handbook of research on marketing and corporate social responsibility
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Macromarketing - a global focus ; Vol. 2
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Marketing and the common good : essays from Notre Dame on societal impact
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1
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
2
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
3
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
4
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
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