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language:"eng"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"The journal of business & industrial marketing"
~person:"McDonald, Malcolm"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of business & industrial marketing
CIM professional
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Cranfield management series
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Journal of marketing management : MM
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The best of long range planning
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Marketing in B2B organisations : as it is, as it should be - a commentary for change
McDonald, Malcolm
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 961-970
Persistent link: https://www.econbiz.de/10011596920
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2
A brief review of marketing accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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