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language:"eng"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Article in journal"
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Marketing
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macromarketing
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Marketing theory
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Kadirov, Djavlonbek
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Shultz, Clifford J.
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Wooliscroft, Ben
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International Conference on Relationship Marketing <9, 2009, Berlin>
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Journal of macromarketing : examining the interactions among markets, marketing, and society
The journal of business & industrial marketing
Journal of business research : JBR
160
Industrial marketing management : the international journal for industrial and high-tech firms
101
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
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Marketing theory
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Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of business ethics : JOBE
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Journal of strategic marketing
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Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
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Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
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International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Cogent business & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
European research studies
17
International journal of consumer studies
17
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
95
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1
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1
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
Saved in:
2
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
5
Marketing in the livestock sector and its impact on food security in Saudi Arabia
AlGhaswyneh, Odai Falah Mohammad
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1191-1202
Persistent link: https://www.econbiz.de/10014276759
Saved in:
6
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
7
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
8
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
9
Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela
;
Ritala, Paavo
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
Saved in:
10
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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