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language:"eng"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of forecasting
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Economics letters
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of modelling in management
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Journal of strategic marketing
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OR spectrum : quantitative approaches in management
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Production and operations management : an international journal of the Production and Operations Management Society
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Studies in economic analysis
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Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
2
The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Saved in:
3
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
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