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language:"eng"
~isPartOf:"Journal of marketing management : MM"
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Marketing
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12
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Journal of marketing management : MM
Journal of historical research in marketing
13
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
5
Journal of Islamic marketing : JIMA
5
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Journal of business research : JBR
4
Springer eBook Collection
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Journal of customer behaviour
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Journal of marketing
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Marketing theory
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A Ronald Press Publication
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BEA working papers
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European journal of operational research : EJOR
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
Journal of business case studies
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing education : JME
2
Markenbrand
2
Palgrave Studies of Marketing in Emerging Economies
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Routledge interpretive marketing research
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Routledge studies in international business and the world economy
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Staff report
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The Canadian journal of economics
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The marketing review
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Trends economics and management
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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1
Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
3
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
4
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
5
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
6
Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine
;
Hanmer-Lloyd, Stuart
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 974-1005
Persistent link: https://www.econbiz.de/10010411298
Saved in:
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