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language:"eng"
~isPartOf:"Marketing theory"
~subject:"United States"
~subject:"Welt"
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marketing
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Baker, Jonathan J.
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Brodie, Roderick J.
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Ger, Güliz
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Marketing theory
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of business research : JBR
21
SpringerLink / Bücher
20
Journal of marketing management : MM
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Political marketing in the United States
13
Journal of marketing education : JME
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Australasian marketing journal
5
Business horizons
5
Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of macromarketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Eurasian studies in business and economics
4
European journal of marketing : EJM
4
Journal of business strategy
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1
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
2
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
3
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
4
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
5
A blueprint for sustainability marketing : defining its conceptual boundaries for progress
Lim, Weng Marc
- In:
Marketing theory
16
(
2016
)
2
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011495116
Saved in:
6
Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz
- In:
Marketing theory
13
(
2013
)
4
,
pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
Saved in:
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