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~isPartOf:"Springer eBook Collection / Business and Management"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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25
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ECONIS (ZBW)
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1
Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao
;
Watson, Amy
;
Sen, Sandipan
;
Sinha, …
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
Saved in:
2
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
3
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
Sun, Hongxia
;
Zhong, Yang
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014227514
Saved in:
4
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
5
Marketing in the livestock sector and its impact on food security in Saudi Arabia
AlGhaswyneh, Odai Falah Mohammad
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1191-1202
Persistent link: https://www.econbiz.de/10014276759
Saved in:
6
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
7
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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8
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
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9
Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela
;
Ritala, Paavo
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
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10
Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.
;
Polat, Volkan
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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