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Strategic management journal
Journal of business research : JBR
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Marketing in the emerging markets of Islamic countries
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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
Saved in:
2
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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