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language:"eng"
~isPartOf:"The Irwin series in marketing"
~subject:"Marketing management"
~type_genre:"Lehrbuch"
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Marketing strategy : planning and implementation
Walker, Orville C.
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1992
Persistent link: https://www.econbiz.de/10013481866
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Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
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Perreault, William D.
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1984
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8. ed
Persistent link: https://www.econbiz.de/10000695596
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