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language:"eng"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"United States"
~subject:"Welt"
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Calantone, Roger J.
3
Rubera, Gaia
2
Akdeniz, M. Billur
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Berkowitz, David
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Farrington, Phillip A.
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Kawakami, Tomoko
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Lamore, Paul R.
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
Journal of business research : JBR
21
SpringerLink / Bücher
20
Journal of marketing management : MM
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Political marketing in the United States
13
Journal of marketing education : JME
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing theory
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Australasian marketing journal
5
Business horizons
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Electronic markets : the international journal on networked business
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of macromarketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Eurasian studies in business and economics
4
European journal of marketing : EJM
4
Journal of business strategy
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Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
2
Proactive/responsive market orientation and marketing : research and development integration
Lamore, Paul R.
;
Berkowitz, David
;
Farrington, Phillip A.
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 695-711
Persistent link: https://www.econbiz.de/10009770306
Saved in:
3
The impact of front-end innovation activities on product performance
Markham, Stephen K.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 77-92
Persistent link: https://www.econbiz.de/10010210769
Saved in:
4
Whether to integrate R&D and marketing : the effect of firm competence
Rubera, Gaia
;
Ordanini, Andrea
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 766-783
Persistent link: https://www.econbiz.de/10009624545
Saved in:
5
When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
6
A cross-national comparative study of senior management policy, marketing-manufacturing involvement, and innovation performance
Song, Michael
;
Kawakami, Tomoko
;
Stringfellow, Anne
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10003946137
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