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language:"eng"
~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~language:"bul"
~type:"book"
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Eagle, Lynne C.
8
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Working paper / Department of Commerce, College of Business, Massey University
SpringerLink / Bücher
138
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Springer eBook Collection
48
Staff Paper
44
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Springer eBook Collection / Business and Economics
32
Premier reference source
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Springer eBook Collection / Business and Management
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Foundations and trends in marketing : FTMKT
26
Edward Elgar E-Book Archive
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Legends in marketing
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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Routledge interpretive marketing research
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Series / American Marketing Association
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Working paper / National Bureau of Economic Research, Inc.
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McGraw-Hill/Irwin series in marketing
15
Working Papers / WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
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EBSCOhost eBook Collection
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
13
Industrial marketing management : the international journal for industrial and high-tech firms
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Routledge studies in marketing
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International series in quantitative marketing
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Palgrave pivot
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Review of marketing research
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Routledge advances in management and business studies
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Springer Proceedings in Business and Economics
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Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
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2
Market orientation, marketing innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
-
2005
Persistent link: https://www.econbiz.de/10003048629
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3
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
4
An investigation of marketing standardisation strategies
Chung, Henry F. L.
-
2005
Persistent link: https://www.econbiz.de/10003332240
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5
An investigation of marketing decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L.
-
2004
Persistent link: https://www.econbiz.de/10002084551
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6
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
7
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
8
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
9
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
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10
Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
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