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language:"eng"
~language:"fra"
~person:"Homburg, Christian"
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Marketing
25
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Marketingmanagement
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3
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Homburg, Christian
Kotler, Philip
171
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
36
McDonald, Malcolm
32
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Leeflang, Peter
27
Piercy, Nigel
27
Peter, Jerome Paul
26
Fill, Chris
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
24
Tadajewski, Mark
24
Hartley, Steven W.
23
Brown, Stephen
22
Grewal, Dhruv
22
Keller, Kevin Lane
22
Franses, Philip Hans
21
Jobber, David
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Blythe, Jim
19
Hanssens, Dominique M.
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Zaltman, Gerald
19
Kurtz, David L.
18
Rudelius, William
18
Winer, Russell S.
18
Donnelly, James H.
17
Laczniak, Gene R.
17
Lamb, Charles W.
17
Lindgreen, Adam
17
Aaker, David A.
16
Brennan, Ross
16
Doyle, Peter
16
Gbadamosi, Ayantunji
16
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Institut für Marktorientierte Unternehmensführung <Mannheim>
1
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1
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Journal of the Academy of Marketing Science
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
BestMasters
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
Series: Management know-how / M
1
Structure and dynamics of the German Mittelstand
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
7
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1
An investor’s perspective on marketing excellence : how objective marketing indicants can complement firm valuations
Kemsa, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011949186
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
4
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
5
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
6
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
7
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
8
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10004921585
Saved in:
9
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
10
The thought worlds of marketing and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
Saved in:
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