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History of marketing thought ; Volume 3
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Marketing, ethics and society : critical reflections
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Macromarketing - a global focus ; Vol. 3
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Making change stick
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
Saved in:
2
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
3
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
Saved in:
4
Agribusiness, marketing and consumption economics
Cramer, Gail L.
(
contributor
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008688439
Saved in:
5
Agricultural economics
Cramer, Gail L.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008688447
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6
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
7
Forecasting applications, practice and planning
Fildes, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009162050
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8
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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9
The hospitality industry : structures, strategies and markets
Baum, Tom
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009271237
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10
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
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