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language:"eng"
~language:"hun"
~person:"Balmer, John M. T."
~subject:"Marketing management"
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Marketing management
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Balmer, John M. T.
Kotler, Philip
54
Kerin, Roger A.
23
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19
Peter, Jerome Paul
17
Armstrong, Gary
15
Keller, Kevin Lane
15
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7
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6
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6
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6
Gbadamosi, Ayantunji
6
Jaworski, Bernard J.
6
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Kurtz, David L.
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Lamb, Charles W.
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Lim, Weng Marc
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Perreault, William D.
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Alserhan, Baker Ahmad
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European journal of marketing : EJM
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Corporate communications : an international journal
1
Foundations of corporate heritage
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Journal of business ethics : JOBE
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The journal of brand management : an international journal
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1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
4
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
5
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
6
Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
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