//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"hun"
~person:"Lim, Weng Marc"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Marketingmanagement
6
marketing
4
B-to-B-Marketing
3
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Welt
3
World
3
Bibliometric analysis
2
Challenger marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Lieferantenmanagement
2
Marketing science
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Practice
2
Relationship marketing
2
Social Web
2
Social media
2
Social web
2
Supplier relationship management
2
Sustainability
2
Sustainable development
2
Theory
2
sustainability
2
Behavioral control
1
Beziehungsmarketing
1
Bibliographic coupling
1
Brand engagement
1
Business engagement
1
Business-to-business
1
COVID-19
1
Co-authorship network analysis
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Hungarian
Author
All
Lim, Weng Marc
Kotler, Philip
54
Kerin, Roger A.
23
Hartley, Steven W.
19
Peter, Jerome Paul
17
Armstrong, Gary
15
Keller, Kevin Lane
15
Donnelly, James H.
14
Rudelius, William
12
Piercy, Nigel
10
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Jaworski, Bernard J.
6
Jobber, David
6
Kurtz, David L.
6
Lamb, Charles W.
6
Perreault, William D.
6
Pride, William M.
6
Thrassou, Alkis
6
Abratt, Russell
5
Alserhan, Baker Ahmad
5
Andreasen, Alan R.
5
Baker, Michael J.
5
Bjerre, Mogens
5
Christopher, Martin
5
Dibb, Sally
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
5
Challenger marketing
Lim, Weng Marc
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 342-345
Persistent link: https://www.econbiz.de/10012162608
Saved in:
6
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->