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language:"eng"
~language:"hun"
~person:"Peter, Jerome Paul"
~subject:"Marketing management"
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Marketing management
Marketing
26
Marketingmanagement
18
Theorie
13
Theory
13
Marktforschung
6
Verbraucherverhalten
6
Market research
5
Consumer behaviour
4
Konsumentenverhalten
4
Management
4
Einführung
3
Strategisches Management
3
Consumer behavior
2
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Peter, Jerome Paul
Kotler, Philip
54
Kerin, Roger A.
23
Hartley, Steven W.
19
Armstrong, Gary
15
Keller, Kevin Lane
15
Donnelly, James H.
14
Rudelius, William
12
Piercy, Nigel
10
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Jaworski, Bernard J.
6
Jobber, David
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Perreault, William D.
6
Pride, William M.
6
Thrassou, Alkis
6
Abratt, Russell
5
Alserhan, Baker Ahmad
5
Andreasen, Alan R.
5
Baker, Michael J.
5
Bjerre, Mogens
5
Christopher, Martin
5
Dibb, Sally
5
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill higher education
1
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ECONIS (ZBW)
17
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A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
3
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
6
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
8
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
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