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language:"eng"
~language:"hun"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Marketing management
Marketing
928
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121
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95
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95
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66
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41
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36
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34
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Building corporate identity, image and reputation in the digital era
4
Does marketing need reform? : fresh perspectives on the future
3
Handbook of relationship marketing
3
Kellogg on marketing : the marketing faculty of the kellog school of management
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Developing digital marketing : relationship perspectives
2
Digital strategies in a global market : navigating the Fourth Industrial Revolution
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
2
History of marketing thought ; Volume 3
2
Interdisciplinary management research XVI ; 1
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
2
The SAGE handbook of marketing ethics
2
The nature and scope of marketing research
2
ASEAN business, trade and development
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Assessing the extent of China's marketization
1
Brand management ; Vol. 1
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Climate change and global development : market, global players and empirical evidence
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Consumer culture theory
1
Contemporary issues in marketing : principles and practice
1
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1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating competitive markets : the politics of regulatory reform
1
Digital marketing : global strategies from the world's leading experts
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Emerging trends in business : an interdisciplinary approach
1
Enhancing customer engagement through location-based marketing
1
Entrepreneurial Rise in the Middle East and North Africa : The Influence of Quadruple Helix on Technological Innovation
1
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1
Entrepreneurship marketing : principles and practice of SME marketing
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Evolving and emerging issues in marketing strategy
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ECONIS (ZBW)
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Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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2
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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3
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
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4
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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5
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
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6
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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7
The role of geomarketing and characteristics on business development and decision making
Putri Seprianti Eka
- In:
Enhancing customer engagement through location-based …
,
(pp. 1-17)
.
2023
Persistent link: https://www.econbiz.de/10014281870
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8
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
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9
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
10
Defensive market strategy
Calkins, Tim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 99-113)
.
2023
Persistent link: https://www.econbiz.de/10014283160
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