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ECONIS (ZBW)
141
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Promises and perils on the frontier of Big Data usage : how the perception of Big Data changes managerial decision-making in marketing
Wortmann, Christoph
-
2019
Persistent link: https://www.econbiz.de/10012170756
Saved in:
3
The brand management of platform-based firms : attracting and managing external service providers
Richthofen, Georg Hubert Gotthard <Freiherr von>
-
2019
Persistent link: https://www.econbiz.de/10012170820
Saved in:
4
Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin
-
2018
Persistent link: https://www.econbiz.de/10011879492
Saved in:
5
Essays on innovation generation in incumbent firms
Keko, Elio
-
2017
Persistent link: https://www.econbiz.de/10011723227
Saved in:
6
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
7
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Harker, Michael
; …
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011871887
Saved in:
8
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2019
-
Seventh edition
Persistent link: https://www.econbiz.de/10011992381
Saved in:
9
Marketing
Hunt, C. Shane
;
Mello, John E.
;
Deitz, George D.
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011576029
Saved in:
10
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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