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Kotler, Philip
56
McDonald, Malcolm
15
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14
Kerin, Roger A.
13
Armstrong, Gary
12
Ferrell, Odies C.
11
Forsyth, Patrick
11
Hair, Joseph F.
10
Jobber, David
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9
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9
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7
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6
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American Marketing Association
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3
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Business for Social Responsibility <Washington, DC>
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Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien>
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Conference on Marketing and Business Strategies for Central & Eastern Europe <14, 2006, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <11, 2003, Wien>
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
1
Dentsū-kōkoku-KK <Tōkyō>
1
Direct Marketing Creative Guild
1
Economic Research Centre
1
European Marketing Confederation
1
Europäische Kommission / Tacis Technical Dissemination Project
1
Fifty Lessons Limited <London>
1
Financial Times Limited <London>
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Angewandtes Marketing
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
IMP Group
1
INSTITUTE OF MANAGEMENT
1
Ilmenauer Wirtschaftsforum <8, 1996, Ilmenau>
1
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institute for the Study of Business Markets <University Park, Pa.>
1
Institute of Export <London>
1
Institute of Leadership and Management <London>
1
International Conference on Business History <7, 1980, Shizuoka>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Routledge interpretive marketing research
7
Foundations and trends in marketing : FTMKT
6
International series in quantitative marketing
6
Journal of nonprofit & public sector marketing
5
Marketing theory and applications
5
Professional certificate in marketing / The Chartered Institute of Marketing, CIM
5
Routledge advances in management and business studies
4
Routledge advances in tourism
4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Advances in international marketing : a research annual
3
Business development manuals
3
CIM practice & revision kit / Professional certificate in marketing
3
CIM practice & revision kit / Professional post-graduate diploma in marketing
3
Journal of euro-marketing
3
Research papers from the Chair of Marketing / Fernuniversität in Hagen
3
[International encyclopedia of modern hospitality and tourism management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Beiträge zur Tracking-Forschung
2
Bibliography series / American Marketing Association
2
CIM practice & revision kit / Professional diploma in marketing
2
IFLA publications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of product development : IJPD
2
International series in operations research & management science
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Legends in marketing series
2
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
2
Meddelanden från Svenska Handelshögskolan
2
Proceedings of the ... EMAC Conference
2
Proceedings of the ... annual conference of the European Marketing Academy
2
Sage library of social research
2
The journal of brand management : an international journal
2
Advances in international marketing / Supplement
1
Advances in strategic management : a research annual
1
Approaches to semiotics
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
9,819
BASE
839
RePEc
192
EconStor
176
OLC EcoSci
61
USB Cologne (business full texts)
43
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18
ArchiDok
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551
Handbook of pricing research in marketing
Rao, Vithala R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004935714
Saved in:
552
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Shih, Clara Chung-wai
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004935901
Saved in:
553
The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004935914
Saved in:
554
Too busy to shop : marketing to 'multi-minding' women
Skoloda, Kelley Murray
-
2009
Persistent link: https://www.econbiz.de/10004935918
Saved in:
555
Perspectives on marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10004935942
Saved in:
556
An introduction to business : learning business concepts through a simulation experience
Dusseau, Dave
;
Wilson, Doug
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004936024
Saved in:
557
Macromarketing - a global focus : marketing systems, societal development, equity & poverty
Shapiro, Stanley Jack
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004936096
Saved in:
558
Marketing essentials
Dibb, Sally
;
Simkin, Lyndon
-
2009
Persistent link: https://www.econbiz.de/10004936412
Saved in:
559
How to sell and market your way out of this recession and get your business buzzing like never before (even though your customers don't want to know!)
Bate, Nicholas
-
2009
Persistent link: https://www.econbiz.de/10004936736
Saved in:
560
Marketing
Ritchie, Chris
-
2009
Persistent link: https://www.econbiz.de/10004936863
Saved in:
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