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language:"eng"
~language:"slk"
~language:"spa"
~person:"Hanssens, Dominique M."
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Marketing
19
Firm value
4
Unternehmenswert
4
Zeitreihenanalyse
4
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Time series analysis
3
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3
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3
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2
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2
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2
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2
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Marketing theory
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Marketingtheorie
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Relationship marketing
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Hanssens, Dominique M.
Kotler, Philip
168
Sheth, Jagdish N.
46
Armstrong, Gary
38
Kerin, Roger A.
36
McDonald, Malcolm
32
Ferrell, Odies C.
29
Baker, Michael John
28
Hair, Joseph F.
28
Leeflang, Peter
27
Piercy, Nigel
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
24
Tadajewski, Mark
24
Hartley, Steven W.
23
Brown, Stephen
22
Grewal, Dhruv
22
Keller, Kevin Lane
22
Franses, Philip Hans
21
Jobber, David
21
Lovelock, Christopher H.
21
Malhotra, Naresh K.
21
Blythe, Jim
19
Kitchen, Philip J.
19
Palmer, Adrian
19
Zaltman, Gerald
19
Kurtz, David L.
18
Rudelius, William
18
Winer, Russell S.
18
Donnelly, James H.
17
Laczniak, Gene R.
17
Lamb, Charles W.
17
Lindgreen, Adam
17
Aaker, David A.
16
Brennan, Ross
16
Doyle, Peter
16
Gbadamosi, Ayantunji
16
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Erasmus Research Institute of Management
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Foundations and trends in marketing : FTMKT
3
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in quantitative marketing
2
Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
Handbook of research on customer equity in marketing
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Springer eBook Collection
1
The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
2
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1
Marketing and firm value
Srinivasan, Shuba
;
Hanssens, Dominique M.
-
2022
Persistent link: https://www.econbiz.de/10013363609
Saved in:
2
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
3
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
Saved in:
4
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
5
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
6
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
7
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
8
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
9
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
10
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
1
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