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language:"eng"
~language:"spa"
~person:"Kitchen, Philip J."
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing
19
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5
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5
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4
Aufsatzsammlung
3
Brand management
3
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3
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Kitchen, Philip J.
Kotler, Philip
63
Kerin, Roger A.
23
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Baker, Michael John
10
Piercy, Nigel
10
Aaker, David A.
9
Doyle, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Hinson, Robert
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Hutt, Michael D.
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
Ford, John B.
6
Gbadamosi, Ayantunji
6
Hollensen, Svend
6
Jaworski, Bernard J.
6
Jobber, David
6
Koschnick, Wolfgang J.
6
Kurtz, David L.
6
Lamb, Charles W.
6
Lim, Weng Marc
6
Lindgreen, Adam
6
McCarthy, Edmund Jerome
6
McDonald, Malcolm
6
Pride, William M.
6
Thrassou, Alkis
6
Walker, Orville C.
6
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Journal of business strategy
2
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
3
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
4
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
5
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
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