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language:"eng"
~person:"Aaker, David A."
~person:"Brown, Stephen"
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Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
2
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
3
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
4
Postmodern marketing
Brown, Stephen
;
Brown, Stephen Walter
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000507753
Saved in:
5
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
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