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language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Bug, Peter"
~subject:"Brand management"
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Blazquez Cano, Marta
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International journal of business and globalisation : IJBG
1
Sustainable Luxury : An International Perspective
1
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ECONIS (ZBW)
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What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
2
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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