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language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Cervellon, Marie-Cécile"
~subject:"Luxury goods"
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Blazquez Cano, Marta
Cervellon, Marie-Cécile
Ko, Eunju
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Sustainable Luxury : An International Perspective
2
Green advertising and the reluctant consumer
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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1
Towards circular luxury entrepreneurship : a Saudi female entrepreneur perspective
Alblowi, Rana
;
Henninger, Claudia E.
;
Parker-Strak, Rachel
- In:
Sustainable Luxury : An International Perspective
,
(pp. 101-127)
.
2022
Persistent link: https://www.econbiz.de/10013362555
Saved in:
2
What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
3
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
4
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
5
Something old, something used : determinants of women's purchase of vintage fashion vs second-hand fashion
Cervellon, Marie-Cécile
;
Carey, Lindsey
;
Harms, Trine
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 956-974
Persistent link: https://www.econbiz.de/10009672349
Saved in:
6
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
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