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language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Ko, Eunju"
~subject:"Relationship marketing"
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Relationship marketing
Mode
41
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40
Consumer behaviour
28
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15
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15
Brand management
14
Markenführung
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Blazquez Cano, Marta
Ko, Eunju
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Madhani, Pankaj M.
3
Ozuem, Wilson
3
Alptekinoglu, Aydin
2
Azemi, Yllka
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Baier, Daniel
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Bonilla Quijada, María del Rocío
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Adreu Domingo, David
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Organizational characteristics and the CRM adoption process
Ko, Eunju
;
Kim, Sook Hyun
;
Kim, Myungsoo
;
Woo, Ji Young
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003597167
Saved in:
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