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language:"eng"
~person:"Irwin, Scott H."
~person:"Piercy, Nigel"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
9
Großbritannien
4
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4
Cooperation
2
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Physical distribution
2
Selling
2
USA
2
United States
2
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1982-2004
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Irwin, Scott H.
Piercy, Nigel
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
12
Shultz, Clifford J.
12
Hanssens, Dominique M.
10
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10
Morgan, Neil A.
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Hruschka, Harald
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Malshe, Avinash
8
Stremersch, Stefan
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Woodside, Arch G.
8
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7
Brown, Stephen
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Carson, David
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Di Benedetto, C. Anthony
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7
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7
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7
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Jaworski, Bernard J.
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Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
O'Malley, Lisa
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Roberts, John H.
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Sandıkçı, Özlem
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European journal of marketing : EJM
2
American journal of agricultural economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of agricultural and applied economics
1
Journal of general management
1
Journal of marketing
1
Journal of marketing management : MM
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
9
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1
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9
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1
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
Saved in:
2
Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
Saved in:
3
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
4
The marketing performance of Illinois and Kansas wheat farmers
Dietz, Sarah N.
;
Aulerich, Nicole M.
;
Irwin, Scott H.
; …
- In:
Journal of agricultural and applied economics
41
(
2009
)
1
,
pp. 177-191
Persistent link: https://www.econbiz.de/10003876484
Saved in:
5
The importance of organisational structure for collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of general management
34
(
2008/09
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Saved in:
6
Style and performance of agricultural market advisory services
Cabrini, Silvina M.
;
Irwin, Scott H.
;
Good, Darrel L.
- In:
American journal of agricultural economics
89
(
2007
)
3
,
pp. 607-623
Persistent link: https://www.econbiz.de/10003514989
Saved in:
7
The marketing budgeting process : marketing management implications
Piercy, Nigel
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 45-59
Persistent link: https://www.econbiz.de/10001052833
Saved in:
8
Marketing asset accounting
Piercy, Nigel
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
1
Persistent link: https://www.econbiz.de/10001071382
Saved in:
9
Retailer marketing : informational strategies
Piercy, Nigel
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 5-15
Persistent link: https://www.econbiz.de/10001037590
Saved in:
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