//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Leeflang, Peter"
~subject:"Advertising effects"
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Comparison
Marketing
26
Theorie
8
Theory
8
Market research
6
Marktforschung
6
Economic model
4
Marketing management
4
Marketingmanagement
4
Netherlands
4
Niederlande
4
Wirtschaftsmodell
4
Abteilung
3
Advertising
3
Department
3
Entscheidungsunterstützung
3
Firm performance
3
Marketing theory
3
Marketingmodell
3
Marketingtheorie
3
Mathematical programming
3
Mathematische Optimierung
3
Unternehmenserfolg
3
Werbung
3
Absatz
2
Befragung
2
Consumer behaviour
2
Dynamische Wirtschaftstheorie
2
Economic dynamics
2
Entscheidungstheorie
2
Interview
2
Konsumentenverhalten
2
OECD countries
2
OECD-Staaten
2
Quantitative Methode
2
Vergleich
2
1974-1999
1
Absatztheorie
1
Arzneimittel
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Author
All
Leeflang, Peter
Hruschka, Harald
3
Kreicbergs, Toms
3
Ščeulovs, Deniss
3
Baker, William
2
Brettel, Malte
2
Burnaz, Sebnem
2
Dermody, Janine
2
Engelen, Andreas
2
Hanmer-Lloyd, Stuart
2
Kishor, Jugal
2
Marta, Janet
2
Natter, Martin
2
Nelson-Field, Karen
2
Polasek, Wolfgang
2
Sahni, Navdeep S.
2
Singhapakdi, Anusorn
2
Topcu, Y. Ilker
2
Verhoef, Peter C.
2
Abdul Jumaat bin Mahajar
1
Abdullahi, Shafiu Ibrahim
1
Adefulu, Adesoga
1
Akcay, Okan
1
Alcoforado, Daniela Gomes
1
Alcoforado, Renata Gomes
1
Allan, David
1
Alvarez-Altamirano, Katerina
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Antonides, Gerrit
1
Aravindakshan, Ashwin
1
Assaf, A. Georges
1
Atakan, M. G. Serap
1
Attia, Ashraf
1
Avant, J. Adam
1
Ayikwa, Lutete C.
1
Aytimur, Hilal
1
Baack, Donald
1
Baharom Abdul Hamid
1
Baidya, Mehir Kumar
1
more ...
less ...
Published in...
All
Applied economics
1
Journal of international marketing
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
2
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
Saved in:
3
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->