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language:"eng"
~person:"Malshe, Avinash"
~subject:"United States"
~subject:"Welt"
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Welt
Marketing
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Selling
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5
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Malshe, Avinash
Kotler, Philip
19
Bilgin, Mehmet Huseyin
7
Danis, Hakan
7
Hartley, Robert F.
7
Layton, Roger A.
6
Perreault, William D.
6
Keller, Kevin Lane
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Lakdawalla, Darius
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McCarthy, Edmund Jerome
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Dholakia, Nikhilesh
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Ehrlich, Gabriel
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Ferrell, Odies C.
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Homburg, Christian
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Kumar, V.
4
Kurtz, David L.
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Lamb, Charles W.
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Latcovich, Simon
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Ruzic, Dimitrije
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Varadarajan, Rajan
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Armstrong, Gary
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
1
Strategic sales and strategic marketing
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
2
The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.
;
Le Bon, Joël
;
Malshe, Avinash
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
Saved in:
3
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
4
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
5
Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
6
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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