Shaikh, Nazrul I.; Castro, Luis E. - In: International Journal of Business Analytics (IJBAN) 5 (2018) 3, pp. 1-21
This article presents the relationship between a firm's advertisement spending and sales in a duopoly when information about the competitors' advertisement spending is unavailable. The competitive interaction between the firms has been modeled as imperfect information Cournot and Stackelberg...