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language:"eng"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Book section"
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Does marketing need reform? : fresh perspectives on the future
5
Handbook of relationship marketing
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Contemporary issues in marketing : principles and practice
2
Developing digital marketing : relationship perspectives
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
The SAGE handbook of marketing theory
2
The nature and scope of marketing research
2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A holistic approach to machine tool innovation
1
Advances in Islamic finance, marketing, and management : an Asian perspective
1
Building corporate identity, image and reputation in the digital era
1
Business ethics and continental philosophy
1
Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
Competitive intelligence 2.0 : organization, innovation and territory
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Continuing to broaden the marketing concept : making the world a better place
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Creating competitive markets : the politics of regulatory reform
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Digital Business in Africa : Social Media and Related Technologies
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
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Expanding disciplinary space : on the potential of critical marketing
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Fundamentals of marketing research ; Vol. 3
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Fuzzy optimization and multi-criteria decision making in digital marketing
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Handbook of economic forecasting ; Vol. 1
1
Handbook of hospitality marketing management
1
Handbook of management under uncertainty
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Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
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Stereotyping in marketing
Eisend, Martin
;
Kanevska, Sofiia
- In:
The SAGE handbook of marketing ethics
,
(pp. 146-154)
.
2021
Persistent link: https://www.econbiz.de/10012304924
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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The customer engagement journey : establishing propositions
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
New perspectives on critical marketing and consumer society
,
(pp. 89-100)
.
2021
Persistent link: https://www.econbiz.de/10012497298
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7
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
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The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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10
Sharing economy and applications : business and marketing perspective
Pinarbasi, Fatih
- In:
Networked business models in the circular economy
,
(pp. 82-102)
.
2020
Persistent link: https://www.econbiz.de/10012135943
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