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language:"hun"
type_genre:"Aufsatz im Buch"
~isPartOf:"Consumerism and the co-operative movement in modern British history : taking stock"
~language:"eng"
~subject:"Advertising industry"
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Consumerism and the co-operative movement in modern British history : taking stock
The advertising handbook
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Trademarks, brands, and competitiveness
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Global advertising practice in a borderless world
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
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