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language:"swe"
~isPartOf:"Australasian marketing journal"
~language:"eng"
~subject:"Marketing"
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Marketing
Marketing theory
7
Marketingtheorie
7
Marketing management
5
Marketingmanagement
5
USA
5
United States
5
Australia
3
Australien
3
Betriebswirtschaftsstudium
3
Consumer behaviour
3
Graduate business education
3
Konsumentenverhalten
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Beziehungsmarketing
2
Bibliometrics
2
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Graduate economics education
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Relationship marketing
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Roger Layton
2
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2
Unternehmensführung
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Wirtschaftspädagogik
2
Wirtschaftsstudium
2
Arbeitsmarktintegration
1
Betriebswirtschaftslehre
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Layton, Roger A.
5
von der Heidt, Tania
2
Alpert, Frank
1
Auh, Seigyoung
1
Brennan, Linda
1
Bruce, Kyle
1
Butler, Patrick
1
Chad, Paul
1
De Villiers, Rouxelle
1
Duffy, Sarah
1
East, Robert
1
Ellis, Robert B.
1
Faulkner, Margaret
1
Groeger, Lars
1
Haase, Michaela
1
Hamlin, Robert
1
Heaney, Joo-Gim
1
Helm, Sabrina
1
Jevons, Colin
1
Kapoulas, Alexandros
1
Karatzas, Stelios
1
Kleinaltenkamp, Michael
1
Kuhn, Kerri-Ann L.
1
Kyriazis, Elias
1
Lomax, Wendy
1
Lu, Vinh Nhat
1
Löbler, Helge
1
Maclaran, Pauline
1
Merlo, Omar
1
Mittelstaedt, John D.
1
Moroko, Lara
1
Mort, Gillian Sullivan
1
Motion, Judy
1
Nowicki, Andrew
1
O'Cass, Aron
1
O'Sullivan, Don
1
Priporas, Constantinos Vasilios
1
Quazi, Ali
1
Romaniuk, Jenni
1
Shaw, Michael
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Australasian marketing journal
Journal of business research : JBR
161
SpringerLink / Bücher
136
Industrial marketing management : the international journal for industrial and high-tech firms
110
European journal of marketing : EJM
80
Journal of marketing management : MM
68
Journal of marketing education : JME
61
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Marketing intelligence & planning
46
Springer eBook Collection
46
Staff Paper
44
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of macromarketing
39
The journal of business & industrial marketing
37
Journal of research in marketing and entrepreneurship : JRME
36
Journal of business ethics : JOBE
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Premier reference source
29
The marketing review
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Journal of strategic marketing
26
Business horizons
25
Journal of advertising research
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
Legends in marketing
21
Asia Pacific journal of marketing and logistics
20
Journal of Islamic marketing
20
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
2
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
5
Zebra crossings
Shaw, Michael
;
Nowicki, Andrew
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10011965412
Saved in:
6
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
7
How small sample size and replication can increase accuracy in experiments : lessons that marketing may learn from agricultural scientific method
Hamlin, Robert
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011729918
Saved in:
8
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
9
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
10
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
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