//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"swe"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"ita"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
54
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
USA
8
United States
8
Beziehungsmarketing
7
Relationship marketing
7
Firm performance
5
Management
5
Unternehmenserfolg
5
Consumer behaviour
4
Konsumentenverhalten
4
Market research
4
Marktforschung
4
History of economic thought
3
Innovation
3
Theorie
3
Theory
3
Ökonomische Ideengeschichte
3
Akademiker
2
Artificial intelligence
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Decision
2
Entscheidung
2
Ethics
2
Ethik
2
Kaufleute
2
Marketing department’s influence
2
Marketing function
2
Marketing influence
2
Marketing organization
2
Marketing strategy
2
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
52
Book / Working Paper
1
Journal
1
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Collection of articles of several authors
3
Interview
3
Sammelwerk
3
Annual report
1
Jahresbericht
1
more ...
less ...
Language
All
Swedish
English
Italian
Author
All
Dubinsky, Alan J.
3
Grewal, Dhruv
3
Chari, Simos
2
Darroch, Jenny
2
Feng, Hui
2
Homburg, Christian
2
Hulland, John
2
Morgan, Neil A.
2
Srivastava, Rajendra Krishan
2
Webster, Frederick E.
2
Whitler, Kimberly A.
2
Angulo-Ruiz, Fernando
1
Barclay, Donald W.
1
Bell, Martin L.
1
Best, Roger J.
1
Bharadwaj, Neeraj
1
Bhargava, Mukesh
1
Chakravarty, Anindita
1
Clark, Terry D.
1
Cronin, J. J.
1
Di Benedetto, C. Anthony
1
Donaldson, Thomas
1
Donthu, Naveen
1
Dowling, Katharina
1
Drucker, Peter F.
1
Enke, Margit
1
Fang, Eric
1
Fürst, Andreas
1
Gabrielsson, Mika
1
Gabrielsson, Peter
1
Grimm, Philipp H.
1
Guhl, Daniel
1
Gunther, Robert E.
1
Hawkins, Del I.
1
Hensel, Paul J.
1
Hodis, Monica
1
Hult, G. Tomas M.
1
Ingram, Thomas N.
1
Iyer, Gopalkrishnan R.
1
Jindal, Rupinder P.
1
more ...
less ...
Institution
All
Academy of Marketing Science
1
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
161
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
110
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of marketing in new ventures : How marketing activities should be organized in firms’ infancy
Fürst, Andreas
;
Gabrielsson, Mika
;
Gabrielsson, Peter
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 966-989
Persistent link: https://www.econbiz.de/10014336038
Saved in:
2
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
3
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa
Kwaramba, Marcia F.
;
Sridharan, Srinivas
;
Mavondo, Felix T.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1165-1183
Persistent link: https://www.econbiz.de/10014336215
Saved in:
4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
7
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
8
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
9
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
10
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->