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language:"swe"
~language:"deu"
~person:"Steffenhagen, Hartwig"
~subject:"Strategisches Management"
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Steffenhagen, Hartwig
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Der Strategiebegriff in der Marketingplanung : e. literaturkrit. gestützter Vorschlag zur Verwendung d. Ausdrucks "Marketing-Strategie"
Steffenhagen, Hartwig
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1982
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