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person:"Baumgarth, Carsten"
type_genre:"Case study"
~person:"Basu, Kaushik"
~person:"Baum, Joel A. C."
~type_genre:"Aufsatz in Zeitschrift"
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Baumgarth, Carsten
Basu, Kaushik
Baum, Joel A. C.
Gupta, Rangan
173
Bahmani-Oskooee, Mohsen
156
Gil-Alaña, Luis A.
126
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
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2
A new and easy-to-use measure of literacy, its axiomatic properties and an application
Basu, Kaushik
;
Lee, Travis
- In:
Social choice and welfare
32
(
2009
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003803308
Saved in:
3
The liability of strangers : performance consequences of non-local partnering
Shipilov, Andrew V.
(
contributor
);
Li, Stan Xiao
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003662080
Saved in:
4
Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
Saved in:
5
On measururing literacy
Basu, Kaushik
- In:
The economic journal : the journal of the Royal …
108
(
1998
)
451
,
pp. 1733-1749
Persistent link: https://www.econbiz.de/10001254272
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