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person:"Brorsen, B. Wade"
~person:"Diller, Hermann"
~person:"Vrontis, Demetris"
~subject:"Marketing management"
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Marketing management
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Brorsen, B. Wade
Diller, Hermann
Vrontis, Demetris
Kotler, Philip
72
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
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18
Peter, Jerome Paul
17
Kuß, Alfred
16
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14
Unger, Fritz
13
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12
Rudelius, William
12
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11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Runia, Peter
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kartajaya, Hermawan
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Setiawan, Iwan
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7
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World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
12
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1
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
2
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
3
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
4
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
5
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
Football performance and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
8
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
9
Grundprinzipien des Marketing
Diller, Hermann
;
Fürst, Andreas
;
Ivens, Björn Sven
-
2011
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014008606
Saved in:
10
Mobilität und Marketing : wie und warum das Marketing mobil wird
Diller, Hermann
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003819372
Saved in:
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